Workshops
We run a series of workshops and webinars over the year covering a diverse range of topics to help businesses. Our team of passionate advisors alongside industry experts bring you interactive workshops to help you start, run, adapt or grow your small business.
Your Instagram Business profile | Webinar
The essential steps for Instagram Business Profile
In this webinar, participants will be guided through the essential steps of setting up and optimising their Instagram Business Profile. Instagram has emerged as one of the most powerful social media platforms for businesses, offering a visually engaging space to connect with customers, showcase products or services, and drive engagement. In this session, participants will gain insights into leveraging their Instagram profile effectively for business growth.
- Setting up their Instagram Business Profile
- Optimising their Instagram Business Profile
- Leveraging their profile effectively
Caption Writing for Instagram | Webinar
Master the art of caption writing
This webinar is focused on mastering the art of caption writing for Instagram. In this session, participants will discover the formula for creating engaging and effective captions that captivate their audience, drive engagement, and ultimately, boost their business on Instagram. From defining content pillars to implementing compelling call-to-actions (CTAs), participants will learn how to leverage the power of words to enhance their Instagram presence. Whether they're looking to increase brand awareness, drive website traffic, or boost sales, mastering the art of caption writing will be a valuable asset in their social media marketing toolkit.
- The formula for creating engaging captions
- How to captivate their audience
- Implementing compelling call-to-actions (CTAs)
Instagram Reels | Webinar
How to create Instagram reels
In this session, participants will gain guidance on creating, editing, and optimising Instagram Reels to engage their audience, amplify brand visibility, and drive growth on Instagram. From defining content pillars to mastering basic editing techniques, this webinar will cover how to get started with Reels and how to use the features within the platform to increase brand awareness
- Creating, editing, and optimising Instagram Reels
- Defining content pillars
- Mastering basic editing techniques
What do we post next? | Webinar
Maximising your social media for 2024/25
Do you struggle with ideas for quality social media content? The calendar is packed with interesting, engaging and unusual days that are often overlooked. This workshop shows you how to use event calendars and almanacs to identify the special days and events that resonate with your target market. Knowing these and celebrating them with your followers is a fun, simple and effective way to lay out a social media foundation plan that is dynamic and relevant to your audience. It will also help you answer the question, “What do we post next?”
- Plan a social media content calendar
- Source content ideas from event calendars and almanac
- Align your marketing mix to special days
- Leverage free AI to help write posts
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