By, Lisa Harpley
But CAN you? And how easy is it? I have done the research, so you don’t have to.
Meta has done a great job in streamlining how we schedule our Facebook and Instagram posts and stories using the Meta Business Suite, but now, they have added scheduling for your Reels as well! It’s not all smooth sailing for scheduling Reels just yet.
There are a few ways you can go about it. If you create your Reels in an off-app program, outside of Instagram, then upload your edited Reels into the Meta Business Suite. It enables you to upload your video content, add your caption and hashtags, and add your audio. Here’s where it lets you down: It will only let you schedule to Facebook and not Instagram. Not helpful Meta!
Solution! If you use Creator Studio, you can schedule your already edited Reel to both Facebook and Instagram. Before getting started, ensure that your Facebook and Instagram are connected in Creator Studio. Once they are connected, click on the Instagram logo at the top. From there you can upload your edited Reel, add your cover image or choose a cover frame, and add your caption and hashtags. It will also give you the option to share your Reel on Facebook as well. Once you are happy with everything, you then click on the blue arrow next to the publish button and select “Schedule”. Select the date and time you would like your Reel to be published and Pesto!
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