Is your Marketing Strategy developed and ready for implementation?

    target market segments for products/services
    key features and benefits of products/services
    how the business will gain competitive advantage
    specific actions and goals to be achieved for the business over time.

Putting goals into action requires specific strategies.
When designing a marketing strategy, think about:

    Positioning – image or appeal of your product/service in the market
    Product/service – including quality, features, guarantees and service
    Price – pricing policy, including discounts, allowances and credit policies. Base pricing on all costs including taxes plus a consideration of what the market will bear
    Promotion – the mix can include advertising, direct selling, public relations, networking and web-based marketing
    Place – where the product/service will be sold and how it will be delivered to the customer. This includes transport, warehousing and distribution, retailers, suppliers and inventory.

 This information was provided to HBC by I&I NSW