What are your reasons for choosing this business and this industry?

Reason for going into business

A lot of people like the idea of being self-employed. But sometimes this attraction is based on incorrect perceptions. Are your reasons any of the following?

    ‘I want to be my own boss.’ When you start your own business, certainly you’ll be your own boss. But this means that you’ll be responsible for every aspect of the business. Do you really want that much responsibility?
    ‘I want to work fewer hours.’ Many people think that in their own business they’ll be able to control their own working hours, and that this means they’ll be able to work less. This is rarely true. Most business owner-operators work at least 50 hours a week.
    ‘There’s a gap in the market that my product / service can fill.’ If your industry knowledge has led you to this conclusion, and you’ve done some market research that confirms your belief, you probably have a good reason to consider going into business.